We hunted for the top fitness influencers on YouTube to craft a strong and healthy list for you. We used NeoReach to provide you with each influencers’ description, reach & engagement, and audience analytics. At the end of this article, you can download a spreadsheet with the top 20 fitness influencers you’ll soon discover.
If you are promoting a power bar, a fitness device, a sports clothing line, or a nutrition product, these are the ladies and gentlemen that will help you get noticed and get loved. As Arnold Schwarzenegger once said: The worst thing I can be is the same as everybody else. I hate that.
Top Fitness Influencer 1: Fitness Blender
Fitness Blender, run by the husband and wife duo of Daniel and Kelli, created their program based on the core belief that fitness should be universally accessible. No gym membership necessary. Daniel and Kelli use their academic degrees in Nutrition, Psychology, and Sociology to share their knowledge about how to efficiently and healthily see real fitness results.
Their primary audience consists of women in their 20’s. Videos include their 23 Minute Active Static Abs Workout, the quick, yet intense 5 Minute Butt and Thigh Workout, and the funny, creative Puppy Workout.
Top Fitness Influencer 2: Six Pack Shortcuts
Six Pack Shortcuts sheds light on techniques to build your six pack abs in the most effective, efficient, and painless way possible. The team includes Asian American bodybuilders Clark Shao and Henry Tran and Caucasian body builders Johny Catanzano and Nate Bran.
Their content includes high-powered bodybuilding routines, healthy recipes, and insightful information on the science behind belly fat and how to lose it. Examples of their videos include the notorious 3 Simple Steps to Six Pack Abs, The Truth About Organic vs Conventional Food, and their Body Building For Men Over 40 Series.
Top Fitness Influencer 3: Blogilates
Cassey Ho of Blogilates is known for her cheery demeanor and upbeat videos that are guaranteed to keep you pumped until the very end. Her unique style of Pop Pilates promises to sculpt a dancer-like body and extremely solid core, while her clean eating recipes and workout clothing line will have you feeling and looking amazing in no time. Some of her best known videos include the Call Me Maybe Mighty Squat Challenge and The “Perfect” Body.
Cassey is Asian American, grew up San Francisco, and is currently based in Los Angeles; however, her social media presence has expanded internationally. Both her YouTube channel and Instagram accounts have immense numbers of followers, and her Snapchat provides an exciting insight into the daily life of a certified Pilates instructor, trainer, and top fitness influencer.
Top Fitness Influencer 4: XHIT Daily
XHIT Daily, hosted by Rebecca-Lousie Smith, Kelsey Lee, and Cynthia Dallas, promotes the idea that just a few minutes of exercise and movement a day can change your life. Their videos are around ten minutes in length and often feature guest trainers and nutritionists.
They are most known for their Celebrity Workouts, which promise to get you “legs like Jennifer Lawrence” or a “butt like Beyonce” as well as demonstrating some of the workouts done by Victoria’s Secret Models and other body image icons to keep you motivated and entertained while getting in great shape.
Top Fitness Influencer 5: Althean X
The Athlean X Workout Program is designed to sculpt, strengthen, and transform your body. Jeff Cavaliere, a former physical therapist and strength coach for the New York Mets, uses his Pre-medical degree in Physioneurobiology to “put the science back into strength”.
His bodybuilder physique and trustworthy methods have attracted a strong following of over 1 million YouTube subscribers, consisting mostly of men in their 20’s. Some of his most popular, informational, videos include his Top 5 Worst Exercises that he doesn’t want his viewers mistakenly trying, his tips for How to Get Big Arms Much Faster, and his “major form fixer” video about How to Squat Properly.
Top Fitness Influencer 6: Bro Science
Comedy writers Mike Tornabene and Gian Hunjun created Bro Science, a fit-tertainment (fitness & entertainment) channel and supplement brand (BroSupps) that has gained over 1 million subscribers. Their hilariously relatable videos are guaranteed to make you laugh. With a strong presence on both YouTube and Instagram, Bro Science has risen to the top of the social media fitness stratosphere, without actually providing any serious workout program.
Some of Bro Science’s funniest, most popular videos include How To Get Your Girlfriend To Start Lifting, an in depth look at What is Crossfit, and a compilation of some Rookie Mistakes In The Gym.
Top Fitness Influencer 7: BUFF Dudes
The BUFF Dudes founders, brothers Hudson and Brandon White, describe themselves as two dudes who have the goal of starting the B.U.F.F. (Better Understanding of Food & Fitness) movement. These two buff bros create workout videos, healthy recipes, and information about health and fitness to help all of their 1 million subscribers become equally buff as well.
Their videos include workout routines like their 5×5 Daily Workout Routines and their Never Surrender- Legs & Calves Workout, as well as their edutainment Anatomy of a BUFF DudeSeries.
Top Fitness Influencer 8: Scott Herman Fitness
Scott Herman practically grew up in the gym, having worked at and managed gyms since he was 14 years old in his home state of Massachusetts. After receiving a Bachelor’s Degree in Business Management, Scott rose to fame as a result of being given ownership over Men’s Health magazine’s “Best Abs on the East Coast”. His goal is to use his modeling fame and large presence on social media to make the world a healthier and fitter place.
Many of his videos feature comparisons between popular moves, by examining the different effects of Dumbbell Bicep Curls VS. Hammer Curls, and Romanian Deadlifts VS. Stiff Leg Deadlifts, while also providing insight into the 6 Worst Diet Mistake for Building Muscle and the 8 Dumbest Bench Mistakes Sabotaging Your Chest Growth.
Top Fitness Influencer 9: Strength Camp
Elliott Hulse is a personal trainer with a tremendous YouTube reach that is based out of Florida. Known for his motivational newsletters and inspiring videos, Elliot Hulse’s Strength Camp provides people with the tools they need to become the best, fittest versions of themselves.
In addition to the workout routines, Elliott provides great advice on motivation and life lessons. Elliot’s YouTube channel features many informational and advice driven videos, including his tips for How to burn stubborn chest and belly fat, and his video about The one food that destroys gains, while also featuring workout videos in his Open Gym Series.
Top Fitness Influencer 10: Twin Muscle
The iconic Twin Muscle is hosted by the identical Hodge twins. The African-American twins give their viewers a wide variety of bodybuilding vlogs, nutritional tips, and clips of them two just having a good time. The Hodge twins are certified by The International Sports Sciences Association and have created an immense social media presence, using their good looks and shared genetics to attract a diverse following.
Some of the Hodge Twins’ most popular uploads include their hilarious Food Challenges, in which the brothers try to consume massive amounts of chicken nuggets, pizza, and Popeye’s buttermilk biscuits. Additionally, their channel includes a 3 Year Body Transformation Videoof their personal fitness journey’s to get audience’s inspired.
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